You may have seen recent news in the media about how the supermarkets have performed over the vital Christmas trading period. Both Morrisons and Tescos reported poor trading results, Tesco however redeemed some of this lost instore profit from customers preferring to shop with them online. Tesco launched their online business back in 2000 when the Cloud was ‘just a fad’; Morrisons launched theirs today, a staggering fourteen years later.
Tescos now have one of the biggest online groceries businesses in the world with 50% of the UK market. So, although Tesco’s sales fell 2.4% on a like-for-like basis in the six weeks to 4th January, Tesco’s boss Phil Clarke admitted that if it wasn’t for the website, sales would have fallen by percentage points into double figures. In the six weeks over Christmas, Tesco had a turnover of £450 million from online grocery shopping; Morrisons missed out on that market completely and hence their particularly dismal trading figures.
Will Hedden, sales trader at spread-betting firm IG, said: “There is the impression that more and more business is going online, and Morrisons has been slow to come into that area. “Their online offering is going to need to become pretty good, pretty quickly to compete.”
So, back to the original question: Are you a Morrisons or a Tesco?
Is your business getting left behind? Moving your business to the Cloud means more than just having a company website. These days Cloud technologies mean you can run your offline business in the Cloud too. From marketing and accounts to customer relationship management. These tools can allow you to better manage, nurture and develop your business and to help it grow from anywhere on any device. It is more affordable than you think too so that even the smallest of organisations can access the benefits.
The benefit of working online is pure and simple:
…absolute convenience. It means that you’re able to access and manage your data and business from any location with an internet connection. Throw in mobile and tablet apps, and it means you can do it on the road. Your data isn’t a vulnerable prisoner of a specific building or computer or operating system. You’re not locked into a software package that you have to purchase and upgrade.
As your business grows, you’ll either upgrade from your free accounts, or look to more robust paid apps. However, you can get started right now with these apps at no charge.
Contact us today to see how your business can make better use of Cloud technologies and keep up with the competition.