Nobody becomes a great athlete without prolonged intense training
There is no science to prove great athletes are born as opposed to made. Although you may have the right genes, if you don’t put in the training you will never win a gold medal.
It’s the same for your business if your systems (IT) are your genes but you fail to work those systems you will not achieve the control or have the choice to manage your cashflow or customer and supplier relationships to best effect in achieving your organisational goals.
What is not measured cannot be managed…
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