The Cheapest in the UK, is it the way forward?

i-Dynamics process automation tools

Posted by Lucy Beck on August 25, 2012

You can buy a cheap brand new car for just £5,995.  It has all the main benefits:
  • Low emissions
  • 12 year warranty
  • 0 – 60 in 13.5 seconds
  • Low insurance group
  • VAT Free
  • Congestion charge exempt So why would you buy anything else? The same can be said for marketing and process automation.  There are many companies offering a range of marketing services from as little as 3$ per hour or quotes that well undercut other providers.   I am sure I do not need to tell you that cheap does not equal quality or longevity but many companies still use these services.

When listing benefits you may find it hard to “spot the difference” or see the “added value”, image the reasons why you would not purchase the cheapest car in the UK?  They may be:

  • You would like more room
  • A range of colours to choose from
  • Responsive aftersales care
  • A reliable product
  • Solid and quality build
  • The latest designs
  • Modern technology
The benefits above are easily translated to the demands of your business, using a company that is there when you need help, has the latest innovations, is forward thinking along with offering a quality product – is money well spent!