I hope you sense the passion in the title? Most additions to existing solutions are clunky and substandard but Zoho Campaigns have managed to emerge from the rest of the ugly ducklings into an attractive (and very useful) swan.
The functionality goes beyond the remit of a standard email marketing tool putting the rest of the flock to shame. The social media tool not only enables posting to your pages but allows you to use your email templates to add pages to your company Facebook page – links and all – a very clever addition. Not only this but with the measures of engagement monitored it is easy to post your email news, full templates and vouchers, discounts or important releases out to your social audiences.
Not forgetting the addition of the “drip campaigns” which is a great response to the evolving world of email marketing – consumers have a thirst for knowledge! Setting up an opt–in form for your website on CRM is water off a ducks back and as you are able to offer prospects a six week marketing course it is a great incentive and with weekly top tips to enable business growth there is no need for anyone to get in a flap.
The “drip campaign” once set-up automatically runs swimmingly with your lists synced in Zoho CRM with true automation and resulting in an engaged group of followers of your list. Full reporting that even integrates with google analytics ensures every click is measured. The results of each email sent are then pushed to be viewed in CRM “Campaign” module and against the individual lead.
Just like the ducks, our Zoho swan has all the usual functionality such as opt out automatically removed, full summaries of links clicked, opens, unopens and bounces…
…but wait, with our swan, there is even more!
Remember all those contacts that were too busy to open your first email? Maybe the subject line just didn’t catch their attention or they were away and your email was buried? Well now it is surprisingly simple to instantly pop out another email with another subject line without having to separate recipients from the original list using the “Zoho Chain Campaign”. This highly effective solution is so simple to implement that in just a few clicks your email will be gliding its way to reach those who missed the first send.
From my experience so far this has reached at least another 10% of opens – not bad from an “unopened” list that would have probably been neglected deep in the murky waters of an outbox and been equally neglected in follow up.
Just think that if those few clicks could result in turning even one more prospect into a client or customer then the future of your business will be plain sailing and ugly duckling free!
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